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  • Talisman Reporter

THE FUTURE OF EXPERIENTIAL MARKETING

Updated: Dec 9, 2019

Amp insiders share insights on their favourite activations and predict where experiential is heading next.



“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.”


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