THE FUTURE OF EXPERIENTIAL MARKETING
Updated: Dec 9, 2019
Amp insiders share insights on their favourite activations and predict where experiential is heading next.
“It’s not news to anyone: Traditional advertising is on the decline,” says Jenna Marone, executive vice president of lifestyle at United Entertainment Group. “Experiential humanizes a brand to a consumer. It gives them intimate access. It allows them to tell unique stories.”